"Finding rest in movement and movement in rest is part of a recipe for success in complex times. This gives room for mobility - even when changing habits - and lifelong learning."

"Use simple words and clear pictures so that even laymen can understand the content. Because if you really want to change something, you have to tell stories. For this, tutorials must be authentic, profound and at the same time entertaining, like a mixture between 'Sendung mit der Maus' and 'Löwenzahn' - just for adults.

"If the sense and purpose of the team is the main focus and not the ego of the individual, then great products are created. It is important to use the special strengths of each individual for a common goal."